Retail apps are for customer retention and to be used by regular customers. Adobe’ s Digital Publishing Report points out that mobile device users respond positively on retail apps and 45% of mobile owners use apps instead of browsers to search purchasing items. Build Mobile App with Push Notifications, Connect Us - http://www.mobileapptelligence.com/enquiry.html Another report shows that shoppers who use a retailer’s dedicated mobile app are 21% more likely to convert while in the store. In the modern business scenario, retailers have to enter a long-term partnership with mobile application design companies, with a view to achieve the following.
1. To create customer loyalty by getting smart, innovated apps that bring forth value for the customer. 2. To facilitate research and purchase of your retail items in-store and out. Some reasons for creating a mobile app are the following • Shoppers get high on useful mobile retail apps • Creating a mobile shopping app is relatively easy with a good mobile applications development company • Many of the retailers already have a mobile app Along with developing an app, you should also get a firm to optimize your website for mobile. While the mobile device penetration is rising in an incredible manner, a mobile retail application is literally indispensable to your retail company. Mobile commerce has come to stay and will grow to gigantic proportions in the coming years. Retailers cannot afford not having a mobile-optimized site and a mobile app of their own.
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Developing mobile application in India, can be one of the most important steps in terms of marketing strategy. Mobile apps are generating opportunities 24/7 for their makers. The apps that have “stickiness” are the best ones. They provide fresh and exciting experience to the user. This will, in turn, improve the brand loyalty and affinity. "This is what makes an app 'sticky' — that 'gotta have it' experience you can't get anywhere else." The engagement metrics of mobile application, depends on the industry. The goals of each business are different and according to it, the customer engagement and usage differ in India. Let’s pay attention to some of the major KPIs which defines the success of your app. For Cross Platform Mobile Development – Get a Project Quote – http://www.mobileapptelligence.com/enquiry.html Mobile App Usage
If people are so fond of features of your app, then definitely they will use it. It may be just to kill time, order their favorite dress or find the best home décor ideas. The successful apps give the clear cut solution to the queries of the user. While assessing the usage rate of your app, it’s important to analyze the person who uses it and what they really like about your app. While you push to market a certain feature or offer to a user, it’s really important to know whether it is relevant to them. Understanding the demography, psychology, devices, usage timings can help you get the best out of the mobile app development business. The market study can favor brand building in a positive manner. Cohort Analysis helps in assessing the engagement metrics. This can provide insight to the weaknesses of your app. Acquiring the customer and retaining them for future can help in determining engagement getting converted to monetization. User Retention Your app might be high in demand today, but there are chances that the interest of the consumers can end swiftly. The retention rate of your app is something which needs to be taken care of. "Retention is one of the biggest challenges of mobile apps today, as 65% of people stop using them three months after install”. App store rankings can adversely affect your business. The quality and usability of the app are determined by the retention rate it holds. So it’s a great challenge for the app developers to rise up to the mark and create a fantastic app for their users. Active App Users Monthly Active Users (MAU) and Daily Active Users for apps (DAU) are considered to be the key users of your application. The best thing you can do is to analyze the cohort and understand their way of use. This will help you in developing or tweaking the existing app to engage more people and convert them to active users. In app categories like survey, DAU becomes a key factor for capturing data. Average Revenue Per App User Revenue of an app depends on its price, in-app purchases or conversions. While determining the Average Revenue Per User (ARPU), it should be analyzed by keeping all the App stores through which the downloading of apps happen. App Launch and Load Time Seamless navigation is one of the key elements to impress your users. No one has the time to spend on your app’s loading time. So it is better for the apps to be agile and abrupt in providing solutions. User Experience The experience of any user is important for the development of your app. Some of the users may find it hard at times to use certain features of it. Customer satisfaction cannot be taken for granted. So proper feedback need to be collected from your customer by prompting them with feedback icons. It helps in enhancing your business. It becomes more important, if you are building delivery apps or app for marketplace. App Development is an important element in the brand building process. If you lose your brand, then you will soon lose your customers. For getting continuous return from the app developed for your brand, you need to make timely changes to it. Getting a great app idea is tough, but more challenging is getting the right app development team. There are around 2.3 million mobile app programmers across the globe. Choosing one among them who would rightly fit in your project requirement is tough. As choosing the wrong resource may land your project into trouble. This article is aimed at providing its reader with the tips for choosing the right mobile app developer capable of taking your project towards success. Hire Best App Programmer - Get a Quote http://www.mobileapptelligence.com/enquiry.html Choosing a Destination – Trying to choose among the mobile app development resources all across the globe would be a troublesome idea. What we would suggest is narrowing your search to the most common app development destinations. These locations would include North America, United kingdom, India and Singapore. These are the countries which has the maximum number of resources, when it comes to mobile application development. North America constitutes of more than half of the supply of the information technology resources in the world. The Silicon Valley is home to the headquarters of most of the renowned Information Technology companies of the world. This is irrespective of the fact that the R&D offices of these companies are located at some other part of the world. North America stands third after Asia and Europe, when it comes to the number of app developers. Europe occupies the second position as the tech hub of the world, after the USA. Centers like London and Berlin accounts for more than a third of the revenue that is acquired form mobile software. India is the center for outsourcing and most of its IT activities are concentrated to Bangalore, the silicon valley of India. The number of mobile app developers working in India account to 300K. Ukraine too has made it to the list of the top 30 outsourcing destinations. The app developers in Ukraine are hired by companies located in Western Europe, the UK, the USA and Canada. One of the most prominent benefits associated with the mobile app developers at Ukraine is the lower cost of hiring them in comparison to the developers located at the USA, the UK and Australia. The cost of app development service in Ukraine would range in between $15-$50/hr and that of a Mobile app designer would range between $15 to $40/hr. Checking the app Developers Profile – The first step of choosing a destination is followed with checking the app developer's profile. The first step of checking on the app developer profile would be visiting a freelancer website. There are various freelancer websites which would help you to check the candidate's profile, the projects they have worked on, list of the clients and their references. Generating in search in Google with search title “Freelancer Mobile app developers”, would help you in finding the freelancer websites with the required resources. The next place where you can conduct your search is the design communities. Networks for designers act as a great resource for the best app builder. This is appertained through the fact that many teams provide the designs along with iOS and Android development services. Making a list of the candidates - The above two steps may provide you with a feel that finding a mobile app developer is not a very challenging task. Since you have some profiles with you, it would be advisable not to go with any one of the profile. The profiles that you have should meet your requirement and expectation. Going with the cheapest and the fastest offer is also not recommended. Make a list of all the candidates. This is again countered with the question “should you go with the freelancer or a company?”. Hiring a freelancer or a company will mainly depend on the fact like managing the process of development, level till which you can manage the process of development. Hiring a freelancer would be a risk, even tough you have some technical experience. It is challenging to co-ordinate with a freelancer located miles apart. When you choose a app development company, it will provide you with a project management service along with the developer, designer and QA specialist. This organization would possess features like specific strategy for work, elaborated communication standard, quality control along with work flow process to accomplish your project. Going with a mobile app development company would be a better choice in comparison to hiring a freelancer app developer.
Android devices can now be seen in almost all the hands. Apparently social media also has helped small and midsize companies to promote their products and services in a better way in an increasingly competitive environment. Entrepreneurs thus build android app with Social media to reach maximum number of audience to market their app idea. For a well defined marketing strategy, android app development is a must for company to become more reachable and connected, which can be further improved by ever growing social media. http://www.mobileapptelligence.com/android-app-development.html Get a Project Quote : http://www.mobileapptelligence.com/enquiry.html Today, users who frequently check Whatsapp, Twitter and LinkedIn, checks for the suggestions of the fellows regarding top android apps to user for various objectives. Thus any professional android app development company, cant ignore impact of social media for android app promotion and monetization. More positive comments regarding any app, more downloads the app will see. All the leading android app development companies are integrating the social sharing APIs along with seamless login. Link of social media icons will also encourage the visitors to click on the icons which will lead them to your social pages. You can encourage the visitors by offering them some freebies such as bonus points for references. Survey shows that social media referrals have increased the sales products and services by 12%. Android app development company should ensure that your app is in sync with all your social pages. The client comments, new initiatives, images and other valuable information should be shared to common network. Android app company should also use twitter’s search tool is a very strategic device to incorporate into your information-gathering strategies. One can integrate through the API and share all the tweets on the products online interface. These information can also be indexed and searched through google and thus provide better visibility. Android app development companies have always given due credit to Facebook, which has a lion’s share in social media. One must use the social media seriously as this will certainly improve the visibility of your android app. Author is a senior business analyst and an expert in native mobile app development. Resources: http://www.mobileapptelligence.com http://www.mobileapptelligence.com/mobile-app-developers.html http://www.mobileapptelligence.com/android-app-development.html |
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