In the sector of Information Technology, India is at the pinnacle and Indian IT resources are considered to be the best in the world. There are many sectors in the IT industry that are to be utilized to its full strength. As per the data released by the Internet and the Mobile Association of India, the total number of Mobile Internet user has reached 187 million. Digital industries, like ecommerce and digital advertising is showing a trend to rise. With the decrease in the data charges and Smartphone price, there is up rise in the mobile internet market and Smartphone penetration. This has subsequently led to the rise of the Mobile Apps Development industry, which is projected to reach a value of 2,700 cores by 2016. Mobile apps development India has grown significantly over last few years. Want to develop custom mobile app - Get a Project Quote : http://www.mobileapptelligence.com/enquiry.html When we look through the record of the daily download by the Indians, it is estimated number is around 100 million. The downloaded apps range from musical apps to spirituality apps. In a country where every other person is an internet addict, mobile app has become a part and parcel of their life. The need for the mobile app developers has been on the rise. It is predicted that India would require another 300, 000 mobile apps developers in the next five year. Many multi national companies have started to enter the mobile app development market of India, through large IT portfolio.
As per the survey conducted on the use of internet by the Indians, it was found that they prefer using mobile friendly websites. This has led to the Mobile App Development Industry to grow at a fast rate and meet the demand for the mobile apps. This was all about the positive side and the future growth that the Indian mobile app developers has in store for them. There are certain disadvantages that the mobile app development companies and the Mobile App Developers. The Mobile App Developers has to make huge investment on testing of the applications on the handset imported from other countries, including the one from China. The Mobile App Developers of India have to develop mobile apps for the entire major mobile app development platform. This includes android, iOS, Blackberry and Windows. But the immensely talented Mobile App Developers from India have taken this as a challenge and have excelled the art of developing mobile apps for all the platforms. Indian Mobile App Developers are considered as experts in cross-platform mobile app development and native app development. A major part of the revenue generated by the Mobile App Development Companies in India comes from the work that is being outsourced from other countries in relation to mobile app development. Author is a senior business analyst and an expert in native mobile app development. Resources: http://www.mobileapptelligence.com http://www.mobileapptelligence.com/mobile-app-developers.html http://www.mobileapptelligence.com/android-app-development.html
0 Comments
You have successfully accomplished the development of mobile app and expect it to be as successful as Talking Tom or Angry bird. A million of downloads is what you are expecting from the app. This may not be the practical fact that is happening at present. With Google and Apple app store having around 1.3 million apps in each, standing out in the crowd will not be so easy. Hire Mobile Application Development Company - Get a Quote http://www.mobileapptelligence.com/enquiry.html Marketing and cross-platform promotion are the two important elements, which is equally important in all the three marketing mobile stages of a mobile app. These stages are – Pre-launch, launch and post-launch. The stringent marketing objective for your app would be creating brand image, acquiring a user and building a target audience for your app. You have already spent on efforts, time and money for the process of conceptualization and development of the app. Now is the time to focus those efforts on marketing of the app.
Creation of Pre-launch Awareness – When you are creating Pre-launch awareness, the two questions that you will have to ask are 1. Who would be the target market for your app? And 2. What is the outcome that you are expecting form the app? Reaching out to a niche audience is possible through redefining the target audience. The target audience would be the one who would give a positive respond to your app and one of the most successful channels is the word of mouth. This about your primary objective, will it be achieving the widest possible reach or build an active user or maximize the revenue. The choice of your marketing channel would be dependent on this answer. Your marketing plan should be based on the below mentioned categories: • Analysis of your current market • key marketing strategies • Business objectives • Channels used to reach the objectives • Timeline • Proposed budget Some of the key marketing strategies would include public relation (PR), using a website to make an online presence, building the email list, engaging the audience through social media and launch party. Launch- Focusing on App Store Optimization – Launching your app in the app store is always a challenge. This calls for app store optimization. It is all about your positioning and the users locating your app post release. The process of app optimization depends on five important factors: • App name • App icon design • Choosing the correct keywords and description • Using useful screen shot • App reviews As per one of the reports published in a white paper on mobile marketing, it was revealed that 60% of downloads comes from organic search in the app store. You can involve some of your friend and family members in the process of testing and improving the iteration of the app. You can also involve this group in open discussion about their excitement and involvement in the app. including relevant influence in the trail is also helpful. Post Launch: Building and Maintaining User Engagement- With the release of the app you should shift your focus towards ongoing awareness and user engagement. If you are lucky enough, the early user would helps in initiating the marketing strategy of word of mouth. The other options would include monitoring and maintaining social media channel, marking the milestone with public relation and engaging the users. Analyze the methods used by your competitors and how can you bring about improvement in the method and use it for marketing of your app. Along with this build your network, which will help in resolving two purposes. The first is the marketing of your app and the second is enhancing your learning experience. The main aim of marketing your app should be related to reaching out to the users interested in your app. You have successfully accomplished the development of mobile app and expect it to be as successful as Talking Tom or Angry bird. A million of downloads is what you are expecting from the app. This may not be the practical fact that is happening at present. With Google and Apple app store having around 1.3 million apps in each, standing out in the crowd will not be so easy. Hire Mobile Application Development Company - Get a Quote http://www.mobileapptelligence.com/enquiry.html Marketing and cross-platform promotion are the two important elements, which is equally important in all the three marketing mobile stages of a mobile app. These stages are – Pre-launch, launch and post-launch. The stringent marketing objective for your app would be creating brand image, acquiring a user and building a target audience for your app. You have already spent on efforts, time and money for the process of conceptualization and development of the app. Now is the time to focus those efforts on marketing of the app.
Creation of Pre-launch Awareness – When you are creating Pre-launch awareness, the two questions that you will have to ask are 1. Who would be the target market for your app? And 2. What is the outcome that you are expecting form the app? Reaching out to a niche audience is possible through redefining the target audience. The target audience would be the one who would give a positive respond to your app and one of the most successful channels is the word of mouth. This about your primary objective, will it be achieving the widest possible reach or build an active user or maximize the revenue. The choice of your marketing channel would be dependent on this answer. Your marketing plan should be based on the below mentioned categories: • Analysis of your current market • key marketing strategies • Business objectives • Channels used to reach the objectives • Timeline • Proposed budget Some of the key marketing strategies would include public relation (PR), using a website to make an online presence, building the email list, engaging the audience through social media and launch party. Launch- Focusing on App Store Optimization – Launching your app in the app store is always a challenge. This calls for app store optimization. It is all about your positioning and the users locating your app post release. The process of app optimization depends on five important factors: • App name • App icon design • Choosing the correct keywords and description • Using useful screen shot • App reviews As per one of the reports published in a white paper on mobile marketing, it was revealed that 60% of downloads comes from organic search in the app store. You can involve some of your friend and family members in the process of testing and improving the iteration of the app. You can also involve this group in open discussion about their excitement and involvement in the app. including relevant influence in the trail is also helpful. Post Launch: Building and Maintaining User Engagement- With the release of the app you should shift your focus towards ongoing awareness and user engagement. If you are lucky enough, the early user would helps in initiating the marketing strategy of word of mouth. The other options would include monitoring and maintaining social media channel, marking the milestone with public relation and engaging the users. Analyze the methods used by your competitors and how can you bring about improvement in the method and use it for marketing of your app. Along with this build your network, which will help in resolving two purposes. The first is the marketing of your app and the second is enhancing your learning experience. The main aim of marketing your app should be related to reaching out to the users interested in your app. 2015 seems to be a potent year for mobile apps development in travel domain. Mobile apps are now available in almost every business vertical but certainly there is a always a scope for an idea, which is out of box. Hire Mobile Application Development Company – Get a Project Quote – http://www.mobileapptelligence.com/enquiry.html Travel mobile apps have transformed travel process in the recent times. For example, a recently launched flight app tracks the scheduled departures from more than 4,200 airports and 1,100 airlines. There are many new apps, giving the information regarding the sightseeing, restaurants and hotels With the travel mobile application UrbanSpoon, just shake your phone, watch the dials spin like an old-school slot machine, and there shows the best guide to local restaurants. With Tweetie, send vacation pics and witty comments from far off places. And a lot more travel apps are out there in the stores to accompany in your voyages. And many more ideas lurk in the dark eager to get developed into mobile applications. Travel-app market is growing and sky is the limit for it. Since there are numerous ways to plan, manage, and carry out a trip, multitudinal apps can be developed, in spite of the oodles of apps already in the stores. For any decent traveler, a smartphone with a travel app is as indispensable as a suitcase nowadays. So travel market opportunities for mobile application developers are immense. Developers can create apps for travelers on a business trip or a weekend getaway, or an exotic overseas vacation. The developers should keep in mind the following. Today’s travelers crave for high-quality connectivity and mobility through their smartphones and tablets. This mobile app landscape is a treasure trove for travel companies. It’s a fun and potentially high profitable playground for talented app developers. There’s enough room in the app stores for new travel apps which cover each of the infinite number of travel situations, making journeys safer, smoother and more fun. Many surveys prove that there’s high potential for mobile app development in travel industry. Mobile apps remain a largely untapped opportunity within the travel industry. At Provab, we have developed several useful and user-friendly smart phone apps that have become worldwide favourites of travelers. With the phenomenal rise of tourism indudtry, travels are increasing and travelers encounter new problems that didn’t exist before. Naturally, apps that provide mobile solutions for them are heartily welcomed. Mix the practical with the inspirational. That should be the main guideline for the travel app developer. A developer should take ideas from the travelers returning from far off places who faced some difficult situations. Is there any mobile solution for it? Finding it, the developer can create an app specifically for that problem. Mobile apps have become an integral part of the modern & civilized life. At the beginning of 2014, Apple and Google stores were seen to be offering more than a million mobile apps for various needs and different business verticals. Author is a senior business analyst and an expert in native mobile app development. Resources: http://www.mobileapptelligence.com http://www.mobileapptelligence.com/android-app-development.html http://www.mobileapptelligence.com/mobile-app-developers.html In the sector of Information Technology, India is at the pinnacle and Indian IT resources are considered to be the best in the world. There are many sectors in the IT industry that are to be utilized to its full strength. As per the data released by the Internet and the Mobile Association of India, the total number of Mobile Internet user has reached 187 million. Digital industries, like ecommerce and digital advertising is showing a trend to rise. With the decrease in the data charges and Smartphone price, there is up rise in the mobile internet market and Smartphone penetration. This has subsequently led to the rise of the Mobile Apps Development industry, which is projected to reach a value of 2,700 cores by 2016. Mobile apps development India has grown significantly over last few years. Want to develop custom mobile app - Get a Project Quote :http://www.mobileapptelligence.com/enquiry.html When we look through the record of the daily download by the Indians, it is estimated number is around 100 million. The downloaded apps range from musical apps to spirituality apps. In a country where every other person is an internet addict, mobile app has become a part and parcel of their life. The need for themobile app developers has been on the rise. It is predicted that India would require another 300, 000 mobile apps developers in the next five year. Many multi national companies have started to enter the mobile app development market of India, through large IT portfolio. As per the survey conducted on the use of internet by the Indians, it was found that they prefer using mobile friendly websites. This has led to the Mobile App Development Industry to grow at a fast rate and meet the demand for the mobile apps. This was all about the positive side and the future growth that theIndian mobile app developers has in store for them. There are certain disadvantages that the mobile app development companies and the Mobile App Developers. The Mobile App Developers has to make huge investment on testing of the applications on the handset imported from other countries, including the one from China. The Mobile App Developers of India have to develop mobile apps for the entire major mobile app development platform. This includes android, iOS, Blackberry and Windows. But the immensely talented Mobile App Developers from India have taken this as a challenge and have excelled the art of developing mobile apps for all the platforms. Indian Mobile App Developers are considered as experts in cross-platform mobile app development and native app development. A major part of the revenue generated by the Mobile App Development Companies in India comes from the work that is being outsourced from other countries in relation to mobile app development. Author is a senior business analyst and an expert in native mobile app development. Resources: http://www.mobileapptelligence.com http://www.mobileapptelligence.com/mobile-app-developers.html http://www.mobileapptelligence.com/android-app-development.html So you are all set to go on mobile band wagon for your business and have planned about a mobile app in detail? Then it’s right time to find mobile app development company to work on your project. Search the google and you will find out number of mobile app development companies, developing native and cross platform mobile apps for different business verticals. You have to ensure that mobile apps development company, which you shortlist, will be able to deliver the app to your expectations. You need a professional partner, which delivers you a great product to keep you ahead of competition. Selecting a right partner from all, you see on google may be difficult, but there are a few steps, which can certainly let you select a right partner. You should start going through their websites and assess their previous projects. Check if the mobile app development company has really worked on the type of mobile app, which you are looking. A professional mobile apps development company, will certainly have their apps listed on the website. You can go ahead and discuss your project with them. If they have a clear approach, the you might be talking to a right app developer. Check their apps portfolio and go through the projects in detail. Check the links for native and cross platform apps and download on your phone. Check their workability and UIs. If you are satisfied, you can proceed with discussion. Select a mobile apps developer only if company can provide you ongoing support for various releases. They must be able to handle bugs quickly. Before giving the mobile app development contract, get code samples and review it at your end. If the code has clear indentation, you are at the right place. Pricing can be a criteria but cant be a final decisive parameter. You may not get a perfect thing, dirt cheap. Choose a mobile app development company, which is delivering the successful project, even at little high price. Author is a senior business analyst and an expert in native mobile app development. Resources: http://www.mobileapptelligence.com http://www.mobileapptelligence.com/mobile-app-developers.html http://www.mobileapptelligence.com/android-app-development.html |
Categories
All
|