Mobile applications are as effective as its scope. It is the reality of marketing, no matter the quality of your campaign, it’s the service that makes it a success. To ensure that your mobile application gives ROI, it is important to invest in a well-designed marketing strategy. The marketing of your business app is as important as its development phase. Here are some of the factors to be considered before you make a marketing plan for your application: Audience Analysis: If you have not identified your core audience, you will never reach its sales target. The first thing is that the application should be designed for the target customers. So, a thorough analysis of the market and the scope of your mobile app should be known. Here are some factors to be considered:
Never Ignore Keywords: Visibility in the app store is a major factor to get maximum downloads. Usage of keywords can help in this process. At least 63% of iOS users search for biological applications, and a huge 83% of all iOS applications are "zombie applications" that are basically invisible in organic search of App Store. These statistics underscore the importance of keyword research and optimization. Your mobile app should be aimed at attracting organic traffic to your site. It would be possible by examining industry trends and keep abreast of the optimization strategy of app store. Build an Online Presence: Strengthen the online presence of your application as much as possible, emphasizing its website and integrate it into their other marketing channels. You can even go for the creation of a complete website for the application itself. These are some of the most detailed facts to be considered as follows:
Landing page: Dedicate a page on your website front-end for your mobile app. It includes links to downloads or you can scan the QR codes that take visitors directly to the App Store list. Focus on customer benefits such as cost savings and insider trading products in addition to the simple listing of features. Screenshots and promotional videos are big selling points as well. Blog articles: Send regular updates to show the taste of your business blog. After launch, continue to share the latest updates on features and ideas of the users to capture the attention of new customers. Flags: Web design banners with links that carry essential information and links through content to an action, such as the download link or release blog application. Emails: Add periodical update to the email application for mobile campaigns. You can delete the content of your landing page and restate it for the smooth running of the marketing campaign. Plan App Launch: Put your app’s launch day on the calendar and start advertising its "App official release" for current and potential customers. Create a media buzz around social media, promising exclusive offers and puzzles on shipping away. When launch day comes, offer special deals to the first user downloads. Before you come to know about it, you will have hundreds of customers with your application in their hands. Listen to your Customers: In the early stages of the release of the application, listen carefully to customer feedback. It helps to understand a form of application response or the user interface of the website. Read regular review on App Store and ask loyal customers’ positive reviews. Pay attention to the most common complaints. Keep communication channels open in the long run, so you can continue to review and improve the performance of your application and ultimately provide a better service to the user. Consider Videos: videos are a great way to demonstrate the implementation capacities of your application. They go beyond the experience provided by the words and images. A real insight into the user experience can be portrayed well through a video. Create a short promotional video on the user interface of the application but avoid the production of poor quality videos. With short, clear videos, you can popularize your application on sites like Facebook, Twitter, Instagram and Vine. At all costs, no video is better than poor quality video, and if you do not have the resources to devote to this, then you'd better stick to print ads or social media marketing. The clip may not go viral, but it is likely for your apps to get downloads and add a dose of professionalism along the way. These are the major aspects to be considered before marketing the business app developed for business enrichment. Make your customers aware of the latest developments you have made to provide better experience to your customers.
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Developing mobile application in India, can be one of the most important steps in terms of marketing strategy. Mobile apps are generating opportunities 24/7 for their makers. The apps that have “stickiness” are the best ones. They provide fresh and exciting experience to the user. This will, in turn, improve the brand loyalty and affinity. "This is what makes an app 'sticky' — that 'gotta have it' experience you can't get anywhere else." The engagement metrics of mobile application, depends on the industry. The goals of each business are different and according to it, the customer engagement and usage differ in India. Let’s pay attention to some of the major KPIs which defines the success of your app. For Cross Platform Mobile Development – Get a Project Quote – http://www.mobileapptelligence.com/enquiry.html Mobile App Usage If people are so fond of features of your app, then definitely they will use it. It may be just to kill time, order their favorite dress or find the best home décor ideas. The successful apps give the clear cut solution to the queries of the user. While assessing the usage rate of your app, it’s important to analyze the person who uses it and what they really like about your app. While you push to market a certain feature or offer to a user, it’s really important to know whether it is relevant to them. Understanding the demography, psychology, devices, usage timings can help you get the best out of the mobile app development business. The market study can favor brand building in a positive manner. Cohort Analysis helps in assessing the engagement metrics. This can provide insight to the weaknesses of your app. Acquiring the customer and retaining them for future can help in determining engagement getting converted to monetization. User Retention Your app might be high in demand today, but there are chances that the interest of the consumers can end swiftly. The retention rate of your app is something which needs to be taken care of. "Retention is one of the biggest challenges of mobile apps today, as 65% of people stop using them three months after install”. App store rankings can adversely affect your business. The quality and usability of the app are determined by the retention rate it holds. So it’s a great challenge for the app developers to rise up to the mark and create a fantastic app for their users. Active App Users
Monthly Active Users (MAU) and Daily Active Users for apps (DAU) are considered to be the key users of your application. The best thing you can do is to analyze the cohort and understand their way of use. This will help you in developing or tweaking the existing app to engage more people and convert them to active users. In app categories like survey, DAU becomes a key factor for capturing data. Average Revenue Per App User Revenue of an app depends on its price, in-app purchases or conversions. While determining the Average Revenue Per User (ARPU), it should be analyzed by keeping all the App stores through which the downloading of apps happen. App Launch and Load Time Seamless navigation is one of the key elements to impress your users. No one has the time to spend on your app’s loading time. So it is better for the apps to be agile and abrupt in providing solutions. User Experience The experience of any user is important for the development of your app. Some of the users may find it hard at times to use certain features of it. Customer satisfaction cannot be taken for granted. So proper feedback need to be collected from your customer by prompting them with feedback icons. It helps in enhancing your business. It becomes more important, if you are building delivery apps or app for marketplace. App Development is an important element in the brand building process. If you lose your brand, then you will soon lose your customers. For getting continuous return from the app developed for your brand, you need to make timely changes to it. With the tremendous growth that iOS has shown over the past years, every mobile app developer want to venture in the field of mobile app development for iOS. App Development for iOS has been exciting and challenging aspect for developers and defines the ultimate thing that could be done with iOS. iOS developers have powerful tools like iOS SDK, Xcode, Xcode IDE, Instruments and iOS Simulator, which they use for the development of creative and innovative Mobile Apps for iOS. The competitive iOS development environment is resulting the development of the most innovative iOS applications. Hire Top iOS Developers : http://www.mobileapptelligence.com/enquiry.html When we speak about iOS devices, from app development perspective – it can be divided into two - iPhone and iPad. Through this article we would help the aspiring developers take key notes on how to develop mobile app for iOS. The first point that developers have to check is the screen. If the screen is retina ready screen with its high resolution, UIs have to be 100% perfect or else the issues with UIs will be visible to end users. This should be really taken care at the commencement of mobile app development. The second point to take care of is the HIG or Human Interface Guideline. The human interface guideline is supplied by Apple Inc and would facilitate the mobile developers in designing the standard keyboard layout, along with the date picker and the status bar. An iPhone Application Developer must keep in mind that the three cardinal vision of Apple are deference, clarity and depth. The third point would include having a detailed knowledge about the top apps in iTunes and knowledge about Apple’s UI guidelines. When an iPhone Application Developer or an iPad Application Developer wants to design a catching user interface for the iOS, it is essential to know about the top apps in iTunes along with the ability to comprehend Apple’s UI guidelines. Adding your own aesthetic to the Apple’s UI guidelines would help in producing an excellent result. Your iOS App for the iPhone or iPad would be a hit, when it contains the elements of being clear, simple, focused and easy to navigate. One more factor that has to be taken care of while the process of Mobile App Development is the fact that the app should keep itself within the platform convention of Apple.
The fourth and a very important point are the striking icons that are the inevitable part of a well designed iOS App. When we look at the kind of mobile app developed by the iPhone app developers in India and in the other parts of the world, a common fact that would capture your thought is that these iPhone app developers have been involved in building a special eye-catching and special shape for the icons. These eye-catching and special icons are centered over a small color palette. It is always recommended to avoid usage of text for the icon, but the icon should be a striking indicator of the mobile app. Give an equal importance to icon designing, as it plays a critical role during the process of app downloading to the mobile device. Apple operating system is regarded as a treasure house, which has immense opportunity for the mobile app developers who are imaginative and posses the intelligence for designing of the iOS Apps. Accept the challenge and end up in designing one of the greatest iOS http://www.mobileapptelligence.com - With the tremendous growth that iOS has shown over the past years, every mobile app developer want to venture in the field of mobile app development for iOS. App Development for iOS has been exciting and challenging aspect for developers and defines the ultimate thing that could be done with iOS. iOS developers have powerful tools like iOS SDK, Xcode, Xcode IDE, Instruments and iOS Simulator, which they use for the development of creative and innovative Mobile Apps for iOS. The competitive iOS development environment is resulting the development of the most innovative iOS applications. Hire Top iOS Developers : http://www.mobileapptelligence.com/enquiry.html When we speak about iOS devices, from app development perspective – it can be divided into two - iPhone and iPad. Through this article we would help the aspiring developers take key notes on how to develop mobile app for iOS.
The first point that developers have to check is the screen. If the screen is retina ready screen with its high resolution, UIs have to be 100% perfect or else the issues with UIs will be visible to end users. This should be really taken care at the commencement of mobile app development. The second point to take care of is the HIG or Human Interface Guideline. The human interface guideline is supplied by Apple Inc and would facilitate the mobile developers in designing the standard keyboard layout, along with the date picker and the status bar. An iPhone Application Developer must keep in mind that the three cardinal vision of Apple are deference, clarity and depth. The third point would include having a detailed knowledge about the top apps in iTunes and knowledge about Apple’s UI guidelines. When an iPhone Application Developer or an iPad Application Developer wants to design a catching user interface for the iOS, it is essential to know about the top apps in iTunes along with the ability to comprehend Apple’s UI guidelines. Adding your own aesthetic to the Apple’s UI guidelines would help in producing an excellent result. Your iOS App for the iPhone or iPad would be a hit, when it contains the elements of being clear, simple, focused and easy to navigate. One more factor that has to be taken care of while the process of Mobile App Development is the fact that the app should keep itself within the platform convention of Apple. The fourth and a very important point are the striking icons that are the inevitable part of a well designed iOS App. When we look at the kind of mobile app developed by the iPhone app developers in India and in the other parts of the world, a common fact that would capture your thought is that these iPhone app developers have been involved in building a special eye-catching and special shape for the icons. These eye-catching and special icons are centered over a small color palette. It is always recommended to avoid usage of text for the icon, but the icon should be a striking indicator of the mobile app. Give an equal importance to icon designing, as it plays a critical role during the process of app downloading to the mobile device. Apple operating system is regarded as a treasure house, which has immense opportunity for the mobile app developers who are imaginative and posses the intelligence for designing of the Mobile Apps. Accept the challenge and end up in designing one of the greatest iOS Indian ecommerce industry is growing leaps and bounds by the help of mobile ecommerce technology. India becomes the largest country in terms of new internet users’ additions crossing china, 63 million Internet users by the end of 2014. This is more than double compared to china in the same year and thus pushing demand of mobile app development companies to next level. Nowadays consumers are spending more time with online retail on mobile devices compare to laptops. This is putting pressure on online retailers to update their ecommerce app strategy. Now we are more comfortable in paying online and also on our mobile phones. Hire Mobile Apps Development Company – Get a Project Quote – http://www.mobileapptelligence.com/enquiry.html There are 4 points we need to consider to get the clear picture:
Mobile Penetration India is leading China and Brazil in smart-phones growth worldwide. These 3 countries together witnessed a 23% increase to 2.1 billion smart-phone subscriptions. In India smart-phones account for nearly 15% of the total mobile subscription. 11% of Indian population are using smart-phones now. Mobile internet traffic reached to 65% in India as of may 2015. Mobile eCommerce Indian mobile ecommerce sector is gaining market at a noticeable rate. It contributed 41% in total ecommerce sales in 2014. In India companies are concentrating more on mobile platform compare to web portals due to this boom. According to leading ecommerce player, their 75% sales come from mobile and for other this number is 70%. Following this trend a major fashion retailer dropped their web portal and adopted an app only ecommerce business model. Mobile Wallets In a country like India where people fear to use credit and debit cards online, mobile wallets is increasing with ecommerce adoption. A leading ewallet company called accumulated around 80 million wallet users, this have apparently grown 17 times in the past year. Mobile wallets offer a secured and convenient payment method compare to others. Mobile wallets are suitable for marketplace scenario. Here a customer can purchase from different sellers and the amounts are the divided and transferred to respective sellers. Also the marketplace itself will take a cut of the transaction. Social Mobile Apps According to the reports Indians are very fond of messaging apps, 3 out of the most used Apps in India are chatting mobile apps. WhatsApp is leading the messaging industry in India along with Facebook’s messenger at 4th place and Hike messenger at 8th spot. Gaming is another domain which is enjoyed by Indians. Here Candy Crush holds the 1st place in this sector and Subway surfer is 2nd. We can notice this trend worldwide. About six of the apps rank top in terms of number of sessions. According to Meeker we cannot consider messaging apps as one size fits all category. People use different messaging app for different purpose. Messaging apps like LINE, WeChat are gaining popularity with new features and different approach. Online videos accounted for 64% of consumer Internet traffic globally in 2014, increased from 62% in the year 2013 and 57% in year 2012. Among this mobile video accounted for 55% of mobile traffic in 2014, up from 52% and 50% in the year 2013 & 2012 respectively. 2015 has been significant in terms of mobile app development growth and surging demand for app development companies. The trend is shifting toward building top mobile app products, which is definitely better. http://www.mobileapptelligence.com - With the tremendous growth that iOS has shown over the past years, every mobile app developer want to venture in the field of mobile app development for iOS. App Development for iOS has been exciting and challenging aspect for developers and defines the ultimate thing that could be done with iOS. iOS developers have powerful tools like iOS SDK, Xcode, Xcode IDE, Instruments and iOS Simulator, which they use for the development of creative and innovative Mobile Apps for iOS. The competitive iOS development environment is resulting the development of the most innovative iOS applications. Hire Top iOS Developers : http://www.mobileapptelligence.com/enquiry.html When we speak about iOS devices, from app development perspective – it can be divided into two - iPhone and iPad. Through this article we would help the aspiring developers take key notes on how to develop mobile app for iOS.
The first point that developers have to check is the screen. If the screen is retina ready screen with its high resolution, UIs have to be 100% perfect or else the issues with UIs will be visible to end users. This should be really taken care at the commencement of mobile app development. The second point to take care of is the HIG or Human Interface Guideline. The human interface guideline is supplied by Apple Inc and would facilitate the mobile developers in designing the standard keyboard layout, along with the date picker and the status bar. An iPhone Application Developer must keep in mind that the three cardinal vision of Apple are deference, clarity and depth. The third point would include having a detailed knowledge about the top apps in iTunes and knowledge about Apple’s UI guidelines. When an iPhone Application Developer or an iPad Application Developer wants to design a catching user interface for the iOS, it is essential to know about the top apps in iTunes along with the ability to comprehend Apple’s UI guidelines. Adding your own aesthetic to the Apple’s UI guidelines would help in producing an excellent result. Your iOS App for the iPhone or iPad would be a hit, when it contains the elements of being clear, simple, focused and easy to navigate. One more factor that has to be taken care of while the process of Mobile App Development is the fact that the app should keep itself within the platform convention of Apple. The fourth and a very important point are the striking icons that are the inevitable part of a well designed iOS App. When we look at the kind of mobile app developed by the iPhone app developers in India and in the other parts of the world, a common fact that would capture your thought is that these iPhone app developers have been involved in building a special eye-catching and special shape for the icons. These eye-catching and special icons are centered over a small color palette. It is always recommended to avoid usage of text for the icon, but the icon should be a striking indicator of the mobile app. Give an equal importance to icon designing, as it plays a critical role during the process of app downloading to the mobile device. Apple operating system is regarded as a treasure house, which has immense opportunity for the mobile app developers who are imaginative and posses the intelligence for designing of the Mobile Apps. Accept the challenge and end up in designing one of the greatest iOS http://www.mobileapptelligence.com - You think that you have discovered an excellent idea and want to transform it into a Mobile App, but are confused about where to start from. We will let you know about three simple steps to transform your creative idea into an excellent app. Hire Mobile Application Development Company - Get a Project Quote - http://www.mobileapptelligence.com/enquiry.html Three simple steps which can help you for mobile app development and could make your app the next hit machines, are as follows:
1. Research The first and the foremost step are conducting a thorough research about the sector in which you want to develop your mobile app. People contacting a mobile app development company often ask the developer to perform the same task in which the mobile app development would take place. Like if you have an idea about a dancing app you would rather want the mobile app developer or the mobile app designer to get a feel of the procedures used for dancing. In certain cases after conducting a thorough research it was found there were 20 other similar apps in the app store. This was followed with the person losing interest in the development of the app. One very important thing that you have to consider while pursuing your dream of mobile app development is the fact that presence of similar apps should not bother you. You will have to find out ways to make your app different from the existing one and the best among them. One of the most frequent examples that come to my mind is the emergence of Google. Before Google came into our lives, it was Yahoo who dominated the market. Before Facebook, we were addicted to a social networking site called Orkut. The presence of Orkut or Yahoo did not hamper the popularity that Facebook and Google gained. Through this, I want to make a very simple fact clear to my readers. It is not about entering the market first, it is about the execution and the difference that you make with your app. One more important element of your research should be finding the market potential of your app. If you are planning for retail app development, you will have to find out the potential of the app. basically it would be about your target audience. 2. Storyboard Creation Researching about your app idea and knowing your target audience is followed with the next phase of creating a storyboard or wireframe of your mobile app idea. This is the phase when you would think from the point of view of a user. This would include answers to questions like what would be the first think a user would look for, one the app is launched? What would be the most preferred first screen from the point of view of the user? When the user taps the first button, which screen would the user face? The storyboard is created by implementing designer tools or PowerPoint templates, where the changes would be made with the help of PowerPoint designer tools. Storyboard creation has many advantages associated with it. The first is development of the ideas. Storyboard facilitates you with the ability of showing something visually when you are trying to recruit people for your project or trying to attract the investors. 3. Developing of a Business plan The last step is about developing a business plan. The phases of researching and storyboard creation are followed with developing a business plan. This is the phase where you would make a concrete plan about execution of your plan of mobile app development and reaching out to the target audience. Getting in touch with a mobile development company would make the process to transforming your creative idea into a mobile app would be much easier. MobileAPPtelligence is an award winning mobile application development company, delivering best in class native and cross-platform apps to global clients. http://www.mobileapptelligence.com - You think that you have discovered an excellent idea and want to transform it into a Mobile App, but are confused about where to start from. We will let you know about three simple steps to transform your creative idea into an excellent app. Hire Mobile Application Development Company - Get a Project Quote - http://www.mobileapptelligence.com/enquiry.html Three simple steps which can help you for mobile app development and could make your app the next hit machines, are as follows:
1. Research The first and the foremost step are conducting a thorough research about the sector in which you want to develop your mobile app. People contacting a mobile app development company often ask the developer to perform the same task in which the mobile app development would take place. Like if you have an idea about a dancing app you would rather want the mobile app developer or the mobile app designer to get a feel of the procedures used for dancing. In certain cases after conducting a thorough research it was found there were 20 other similar apps in the app store. This was followed with the person losing interest in the development of the app. One very important thing that you have to consider while pursuing your dream of mobile app development is the fact that presence of similar apps should not bother you. You will have to find out ways to make your app different from the existing one and the best among them. One of the most frequent examples that come to my mind is the emergence of Google. Before Google came into our lives, it was Yahoo who dominated the market. Before Facebook, we were addicted to a social networking site called Orkut. The presence of Orkut or Yahoo did not hamper the popularity that Facebook and Google gained. Through this, I want to make a very simple fact clear to my readers. It is not about entering the market first, it is about the execution and the difference that you make with your app. One more important element of your research should be finding the market potential of your app. If you are planning for retail app development, you will have to find out the potential of the app. basically it would be about your target audience. 2. Storyboard Creation Researching about your app idea and knowing your target audience is followed with the next phase of creating a storyboard or wireframe of your mobile app idea. This is the phase when you would think from the point of view of a user. This would include answers to questions like what would be the first think a user would look for, one the app is launched? What would be the most preferred first screen from the point of view of the user? When the user taps the first button, which screen would the user face? The storyboard is created by implementing designer tools or PowerPoint templates, where the changes would be made with the help of PowerPoint designer tools. Storyboard creation has many advantages associated with it. The first is development of the ideas. Storyboard facilitates you with the ability of showing something visually when you are trying to recruit people for your project or trying to attract the investors. 3. Developing of a Business plan The last step is about developing a business plan. The phases of researching and storyboard creation are followed with developing a business plan. This is the phase where you would make a concrete plan about execution of your plan of mobile app development and reaching out to the target audience. Getting in touch with a mobile development company would make the process to transforming your creative idea into a mobile app would be much easier. MobileAPPtelligence is an award winning mobile application development company, delivering best in class native and cross-platform apps to global clients. http://www.mobileapptelligence.com - As the horizon of mobile technology is expanding rapidly, the mobile app development landscape is turning to be astonishingly intriguing. Now many are enthusiastic about hybrid or cross mobile applications. They combine many good features of both native and HTML 5 apps. The issue which is the preferable one has led to a heated debate in the related circles. Before coming to a conclusion, let’s have a bird’s eye view of each of these applications. Looking for mobile application development services ? - Get a Project Quote : http://www.mobileapptelligence.com/enquiry.html A native mobile application is a smartphone application that is coded using the native programming language for platforms like iPhone or iPad apps built using Objective-C, and Android application built with Java. Native apps are loved for their fast performance and high reliability, sophisticated user experience and interface. They have full access to a phone's various features, such as its camera, geo location, and address book. Since native apps run smoothly, it is a better way to go for games. Businesses value their ability to submit to app stores and generate visibility. Users can use some apps without an Internet connection too. Moreover, Native apps are widely regarded as being the more secure solution. On the downside, this type of app is expensive to create and maintain, because a separate app is to be created and maintained for each platform (OS, Android, Windows phone) if you want to cover a larger audience across all platforms. So companies, to cut costs, have looked beyond the Native apps.
Hybrid (cross-platform) mobile application is developed with both HTML5 and Native technology, built using web technology and then wrapped in a platform-specific shell. It has not only cross-platform compatibility but also has moderate access to some of the native APIs and phone’s hardware. However, speed of Hybrid is slower that the Native apps. A high level of technical skill is required to develop and maintain Hybrid apps. Still, many Hybrid apps get rejected at the Apple app store since the app is just a wrapper for a website. Keeping the above facts in mind, you may choose between Native and Hybrid according to your requirements and the way you want your user to interact with your app. Author is a senior business analyst and an expert in native mobile app development. Resources: http://www.mobileapptelligence.com http://www.mobileapptelligence.com/cross-platform-appdevelopment.html http://www.mobileapptelligence.com/iphone-app-development.html Hit the search engines and you are overwhelmed with a plethora of mobile app developers each of them invariably offering you the best service. How to make that choice which is crucial to your project? You have to ensure that the mobile app development company chosen, will be able to provide you an app that runs smoothly and gives you return for your investment in it. The tips given below will help you a lot in that challenging job. Hire Mobile Application Development Company - Get a Quote http://www.mobileapptelligence.com/enquiry.html Choose some apparently good mobile applications development companies from the numerous ones that pop in the search results, and dig through their web sites and assess how impressive are the design and the portfolio. If the company cannot design an impressive web site, there's no point in pursuing them.
Choose an experienced and vetted mobile application developer. Discuss your project with them. Make sure that the developer can satisfactorily clear your doubts and queries on the basic issues, for example, compatibility with GPRS, social media integration. Check the apps in their Appstore. Do you like the appearance and the feel of those apps? Is the mobile applications developer familiar with multiple platforms like Blackberry OS, Android and iOS? Make sure they can provide you an app which will fit gadgets such as tablets, readers and smartphones and into various viewing screens. Zero in on a mobile app developer only if they can provide you ongoing technical support for a considerable period. They must be able to handle the bugs the users may find. Before giving the contract, get code samples and, with the help of an expert, confirm the codes are not more than necessary and they are logical and effective. Identify the language (Objective C, Java etc) needed to code your app and verify your mobile applications developer is well-versed in that language. Remember, good things come with a price. So don't go for the lowest bid. In India, cost charged by mobile application developers is actually much low compared to the US ones. But Indian mobile app developers never compromise with quality. Author is a senior business analyst and an expert in native mobile app development. Resources: http://www.mobileapptelligence.com http://www.mobileapptelligence.com/mobile-app-developers.html http://www.mobileapptelligence.com/android-app-development.html |
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