Third quarter survey shows clearly that mobile commerce is driving growth to online retailers in United States. Key retailers are seeing mobile revenues growing at rate of 26.5% as of now. Not only retailers, mobile technology is also helping other industries and business to thrive and expand in the global market. Mobile technology has brought a wind of change in every sector and it is eminent worldwide. Before digging the USA mobile app development for ecommerce market and how it is casting its spell to propel growth in retail. Let’s have a glimpse of mobile Commerce. Hire Mobile App Design Company – Get a Project Quote – http://www.mobileapptelligence.com/enquiry.html What is Mobile commerce?
Mobile commerce or m-commerce is defined as “the buying and selling of goods and services via mobile/wireless technologies and devices”. It is basically the use of mobile device to buy articles, pay bills, redeem coupon etc. Another definition explains that “Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device.” Mobile enabled ecommerce websites and ecommerce mobile apps are trending in this season. A Quick Overview of US Mobile Commerce Market Online retailers are enjoying a good surge in mobile commerce sales around the world. United States is no exception in this regard. United States has the maximum number of big mobile players. According to a report, major 500 US e-retailers in mobile commerce are expected to witness a growth in smartphone sales by 68% this year. The report also states that big mobile companies in US will experience a massive profit driven by smartphones and tablets sales. This would be double than the 14.5% growth in e-commerce in the first quarter of 2015. Moreover, mobile commerce will include 29.6% of total U.S. e-commerce revenue this year, up from 24.7% last year. It is estimated that in 2015 US mobile commerce sales will outnumber 2014 sales. In 2014, the country registered $75.03 billion sales and this number is expected to increase by 38.7 % with $104.5 billion sales. The companies who share the major chunk of m-commerce platform are Amazon.com Inc., Wal-Mart Stores Inc. and Apple Inc. These companies are playing a major role in boosting the growth of m-commerce domain in United States. A latest report has revealed that 18 % of the worldwide and 40% of the US mobile internet users will purchase products from their smartphones in 2015. The monthly mobile visit of US merchants grew 68.3% to 3.03 billion in 2015 and mobile monthly unique visitors grew about 44% to 964.7 million. This impressive growth has attracted many US retailers to adopt m-commerce path for selling their goods. They are even investing money for the development of mobile apps which will further enhance user’s experience and customer satisfaction. Thanks to m-commerce, retailers in US are now shinning under the glory of mobile apps and thus surging demand of top mobile app developers globally. Why Mobile Commerce is Successful? Amidst the buzz surrounding mobile commerce, many may wonder what are the reasons that are propelling the growth of m-commerce. There are definitely many factors involved in the development of mobile commerce. Some of them are described below: Increased investment - Lately, the mobile platform has experienced massive investments. Big investors are supporting and providing fund to mobile start-ups. This is giving birth to new companies in the e-commerce market which are driving significant growth. Better devices - Mobile infrastructure has seen a major evolution in the recent years. Smartphones available in the market are now more easily accessible than earlier versions of mobiles. The enhanced aesthetic, efficient & fast interface, and user-friendly applications of the smartphones are making it popular among the users. Buyers are turning to mobile apps for purchasing the products instead of computers and desktops. Improved Infrastructure – The mobile platform has tremendously improved in terms of accessibility, security and usability. People who were reluctant to use mobile phones for purchasing products earlier are now using it due to improved infrastructure. Now there are more numbers of user-friendly apps than ever. Retailers Needs to Focus on the following to Boost the Sales Further Customized Content for all Devices: The major challenge to hold customer in m-commerce platform is to supply a hassle-free functional interface. Customers stay on mobile apps for short duration. If the functionality is cumbersome and difficult then they will not return to the app for future purchase. So, it is necessary to design a user-friendly app to boost the sales. Unified Commerce Platforms: The retailers need to redefine their architectural approach to improve supply chain, marketing, and administration applications. Every company wants to improve their sales by executing all possible strategies be it the use of technology or promotion sales. Companies have got a new lucrative tool (i.e. mobile apps) to drive the sales. They will definitely explore this podium for better sales and holding their existing customers. Before anything, the retailers have to think ‘mobile first’ to experience a successful journey en-route to m-commerce. The Sooner, the better!
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Indian ecommerce industry is growing leaps and bounds by the help of mobile ecommerce technology. India becomes the largest country in terms of new internet users’ additions crossing china, 63 million Internet users by the end of 2014. This is more than double compared to china in the same year and thus pushing demand of mobile app development companies to next level. Get a Project Quote : http://www.mobileapptelligence.com/enquiry.html Nowadays consumers are spending more time with online retail on mobile devices compare to laptops. This is putting pressure on online retailers to update their ecommerce app strategy. Now we are more comfortable in paying online and also on our mobile phones. There are 4 points we need to consider to get the clear picture: Mobile Penetration India is leading China and Brazil in smart-phones growth worldwide. These 3 countries together witnessed a 23% increase to 2.1 billion smart-phone subscriptions. In India smart-phones account for nearly 15% of the total mobile subscription. 11% of Indian population are using smart-phones now. Mobile internet traffic reached to 65% in India as of may 2015. Mobile eCommerce Indian mobile ecommerce sector is gaining market at a noticeable rate. It contributed 41% in total ecommerce sales in 2014. In India companies are concentrating more on mobile platform compare to web portals due to this boom. According to leading ecommerce player, their 75% sales come from mobile and for other this number is 70%. Following this trend a major fashion retailer dropped their web portal and adopted an app only ecommerce business model. Mobile Wallets In a country like India where people fear to use credit and debit cards online, mobile wallets is increasing with ecommerce adoption. A leading ewallet company called accumulated around 80 million wallet users, this have apparently grown 17 times in the past year. Mobile wallets offer a secured and convenient payment method compare to others. Mobile wallets are suitable for marketplace scenario. Here a customer can purchase from different sellers and the amounts are the divided and transferred to respective sellers. Also the marketplace itself will take a cut of the transaction. Social Mobile Apps
According to the reports Indians are very fond of messaging apps, 3 out of the most used Apps in India are chatting mobile apps. WhatsApp is leading the messaging industry in India along with Facebook’s messenger at 4th place and Hike messenger at 8th spot. Gaming is another domain which is enjoyed by Indians. Here Candy Crush holds the 1st place in this sector and Subway surfer is 2nd. We can notice this trend worldwide. About six of the apps rank top in terms of number of sessions. According to Meeker we cannot consider messaging apps as one size fits all category. People use different messaging app for different purpose. Messaging apps like LINE, WeChat are gaining popularity with new features and different approach. Online videos accounted for 64% of consumer Internet traffic globally in 2014, increased from 62% in the year 2013 and 57% in year 2012. Among this mobile video accounted for 55% of mobile traffic in 2014, up from 52% and 50% in the year 2013 & 2012 respectively. 2015 has been significant in terms of mobile app development growth and surging demand for app development companies. The trend is shifting toward building top mobile app products, which is definitely better. Hybrid Apps Development, Native App or Mobile Web, which one to go – MobileAPPtelligence.com3/14/2016 Hybrid apps development is basically the combination of native mobile app development and mobile web development. One should use the native mobile app development to develop the app, when it is best or necessary to use the camera and other native features of smartphones like maps, but use core web technologies when features need a external connectivity of date or a the algorithm associated. In hybrid apps development / cross platform app development, all request lists in the mobile applications are native. All windows are native, they work as containers for web views. When the views are web views, a window is used to display the content or website. On other side, all the windows that need native phone functionality such as camera or others, use native components. For Mobile App Development, Write Us: http://www.mobileapptelligence.com/enquiry.html Choosing Among Hybrid, Native and Cross Platform
Phonegap allows mobile applications with HTML5, CSS3 and JavaScript, but will be packaged as native applications. Titanium appcelerator uses web views to embed a web browser (*enternal) within a native window. One should choose hybrid app development, if the app has to be deployed on several platforms and the budget is limited. It will not be as soon as native but still will server the purpose. One should choose native mobile app development, if one wants the app to interact with native functionalities like map, accelerometer or camera. Monetization of an app is best done in native environment. One should choose mobile web if one wants to reach many devices but have limited time and resources. Without internet connectivity mobile web will not work, which is one key thing to understand while defining the development and marketing plan. Third quarter survey shows clearly that mobile commerce is driving growth to online retailers in United States. Key retailers are seeing mobile revenues growing at rate of 26.5% as of now. Not only retailers, mobile technology is also helping other industries and business to thrive and expand in the global market. Mobile technology has brought a wind of change in every sector and it is eminent worldwide. Before digging the USA mobile app development for ecommerce market and how it is casting its spell to propel growth in retail. Let’s have a glimpse of mobile Commerce. Hire Mobile App Design Company – Get a Project Quote – http://www.mobileapptelligence.com/enquiry.html What is Mobile commerce? Mobile commerce or m-commerce is defined as “the buying and selling of goods and services via mobile/wireless technologies and devices”. It is basically the use of mobile device to buy articles, pay bills, redeem coupon etc. Another definition explains that “Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device.” Mobile enabled ecommerce websites and ecommerce mobile apps are trending in this season. A Quick Overview of US Mobile Commerce Market Online retailers are enjoying a good surge in mobile commerce sales around the world. United States is no exception in this regard. United States has the maximum number of big mobile players. According to a report, major 500 US e-retailers in mobile commerce are expected to witness a growth in smartphone sales by 68% this year. The report also states that big mobile companies in US will experience a massive profit driven by smartphones and tablets sales. This would be double than the 14.5% growth in e-commerce in the first quarter of 2015. Moreover, mobile commerce will include 29.6% of total U.S. e-commerce revenue this year, up from 24.7% last year. It is estimated that in 2015 US mobile commerce sales will outnumber 2014 sales. In 2014, the country registered $75.03 billion sales and this number is expected to increase by 38.7 % with $104.5 billion sales. The companies who share the major chunk of m-commerce platform are Amazon.com Inc., Wal-Mart Stores Inc. and Apple Inc. These companies are playing a major role in boosting the growth of m-commerce domain in United States. A latest report has revealed that 18 % of the worldwide and 40% of the US mobile internet users will purchase products from their smartphones in 2015. The monthly mobile visit of US merchants grew 68.3% to 3.03 billion in 2015 and mobile monthly unique visitors grew about 44% to 964.7 million. This impressive growth has attracted many US retailers to adopt m-commerce path for selling their goods. They are even investing money for the development of mobile apps which will further enhance user’s experience and customer satisfaction. Thanks to m-commerce, retailers in US are now shinning under the glory of mobile apps and thus surging demand of top mobile app developers globally. Why Mobile Commerce is Successful?
Amidst the buzz surrounding mobile commerce, many may wonder what are the reasons that are propelling the growth of m-commerce. There are definitely many factors involved in the development of mobile commerce. Some of them are described below: Increased investment - Lately, the mobile platform has experienced massive investments. Big investors are supporting and providing fund to mobile start-ups. This is giving birth to new companies in the e-commerce market which are driving significant growth. Better devices - Mobile infrastructure has seen a major evolution in the recent years. Smartphones available in the market are now more easily accessible than earlier versions of mobiles. The enhanced aesthetic, efficient & fast interface, and user-friendly applications of the smartphones are making it popular among the users. Buyers are turning to mobile apps for purchasing the products instead of computers and desktops. Improved Infrastructure – The mobile platform has tremendously improved in terms of accessibility, security and usability. People who were reluctant to use mobile phones for purchasing products earlier are now using it due to improved infrastructure. Now there are more numbers of user-friendly apps than ever. Retailers Needs to Focus on the following to Boost the Sales Further Customized Content for all Devices: The major challenge to hold customer in m-commerce platform is to supply a hassle-free functional interface. Customers stay on mobile apps for short duration. If the functionality is cumbersome and difficult then they will not return to the app for future purchase. So, it is necessary to design a user-friendly app to boost the sales. Unified Commerce Platforms: The retailers need to redefine their architectural approach to improve supply chain, marketing, and administration applications. Every company wants to improve their sales by executing all possible strategies be it the use of technology or promotion sales. Companies have got a new lucrative tool (i.e. mobile apps) to drive the sales. They will definitely explore this podium for better sales and holding their existing customers. Before anything, the retailers have to think ‘mobile first’ to experience a successful journey en-route to m-commerce. The Sooner, the better! Indian Mobile App Development Companies surging on Games, Business and Enterprise App Development.3/12/2016 Android and Apple operating systems have been the two major players in the field of mobile app development. It has been years that they have been competing with each other to hold the top spot and in this race for the top position, App store and Google play has been on the highlight. As per the analytical report published last quarter, highlighting the performance of 3 million apps belonging to big players like iOS, Android and Window phone platform, has some major revelations to make. Hire Mobile Application Development Company - Get a Quote http://www.mobileapptelligence.com/enquiry.html One of the most prominent finding reveals that Google's Play store has excelled Apple's App store in terms of downloads. The increment has been achieved by a massive figure of 60% more downloads in comparison to Apple's App store. One fact that is very important to be considered is larger market share that Android operating system have around the globe. This is mainly because of the wide variety of devices that Android operating system supports and a large part of the growth that Google Play is experiencing is due to the position that it holds in the emerging markets. The first name that comes to my mind referring to emerging market of mobile app development is India. Google Play holds the third position in term of App download. The next factor that has added to the success of Google Play is the low-cost devices associated with Android. In contrast Apple supports the iOS devices at premium cost. In-spite of the lead that Google Play holds over App Store in terms of downloads, it is Apple's App store which leads in the amount of revenue generation. As per the report generated for the second quarter of 2014, App Store had generated 80% more revenue in comparison to Google Play. Half of the revenue generated by apple's App store comes from USA, Japan and China. Mobile app developers who choose a single platform for release of their mobile apps has to choose between number of downloads and revenue generation. When we speak about the iOS growth in terms of revenue, China is the best example. Apple has experienced a huge growth in china, since the time they started dealing with China Mobile. China has got huge opportunity for the growth of mobile apps, but you will have to successfully deal with the issues related to localization. Apple has seen a 20% growth compared to the first quarter of 2014.
As per the industry experts in mobile app development, the phrase that “west is best” for conducting business has been proved totally wrong in case of Google and Apple. This is supported by the fact that Google and Apple have grown due to their hold in emerging Smartphone markets like India and China. India can serve as the most exiting market for these biggies, as only 10% of the population in India is Smartphone enabled. This gives a huge opportunity for companies like Apple and Google to extend their mobile app development base in India and grow both in terms of downloads and revenue. India could be the best market for the Google Play download, Smartphone adoption and rapid generation of revenue for mobile apps by the end of year 2017. The most recent example is the increase in the market share of sports category with the ongoing ICC world cup 2015. Countries like India, England, Australia, South Africa, etc have witnessed a steep growth in the number of sports apps being downloaded, just by the beginning of the cricket world cup. 2016 is bringing exciting time for mobile application development companies worldwide. Indian ecommerce industry is growing leaps and bounds by the help of mobile commerce technology. India becomes the largest country in terms of new internet users’ additions crossing china, 63 million Internet users by the end of 2014. This is more than double compared to china in the same year and thus pushing demand of mobile app development companies to next level. Nowadays consumers are spending more time with online retail on mobile devices compare to laptops. This is putting pressure on online retailers to update their ecommerce mobile app strategy. Now we are more comfortable in paying online and also on our mobile phones. Hire Mobile Apps Development Company – Get a Project Quote – http://www.mobileapptelligence.com/enquiry.html There are 4 points we need to consider to get the clear picture:
Mobile Penetration India is leading China and Brazil in smart-phones growth worldwide. These 3 countries together witnessed a 23% increase to 2.1 billion smart-phone subscriptions. In India smart-phones account for nearly 15% of the total mobile subscription. 11% of Indian population are using smart-phones now. Mobile internet traffic reached to 65% in India as of may 2015. Mobile eCommerce Indian mobile ecommerce sector is gaining market at a noticeable rate. It contributed 41% in total ecommerce sales in 2014. In India companies are concentrating more on mobile platform compare to web portals due to this boom. According to leading ecommerce player, their 75% sales come from mobile and for other this number is 70%. Following this trend a major fashion retailer dropped their web portal and adopted an app only ecommerce business model. Mobile Wallets In a country like India where people fear to use credit and debit cards online, mobile wallets is increasing with ecommerce adoption. A leading ewallet company called accumulated around 80 million wallet users, this have apparently grown 17 times in the past year. Mobile wallets offer a secured and convenient payment method compare to others. Mobile wallets are suitable for marketplace scenario. Here a customer can purchase from different sellers and the amounts are the divided and transferred to respective sellers. Also the marketplace itself will take a cut of the transaction. Social Mobile Apps According to the reports Indians are very fond of messaging apps, 3 out of the most used Apps in India are chatting mobile apps. WhatsApp is leading the messaging industry in India along with Facebook’s messenger at 4th place and Hike messenger at 8th spot. Gaming is another domain which is enjoyed by Indians. Here Candy Crush holds the 1st place in this sector and Subway surfer is 2nd. We can notice this trend worldwide. About six of the apps rank top in terms of number of sessions. According to Meeker we cannot consider messaging apps as one size fits all category. People use different messaging app for different purpose. Messaging apps like LINE, WeChat are gaining popularity with new features and different approach. Online videos accounted for 64% of consumer Internet traffic globally in 2014, increased from 62% in the year 2013 and 57% in year 2012. Among this mobile video accounted for 55% of mobile traffic in 2014, up from 52% and 50% in the year 2013 & 2012 respectively. 2015 has been significant in terms of mobile app development growth and surging demand for app development companies. The trend is shifting toward building top mobile app products, which is definitely better. Indian ecommerce industry is growing leaps and bounds by the help of mobile ecommerce technology. India becomes the largest country in terms of new internet users’ additions crossing china, 63 million Internet users by the end of 2014. This is more than double compared to china in the same year and thus pushing demand of mobile apps development companies to next level. Nowadays consumers are spending more time with online retail on mobile devices compare to laptops. This is putting pressure on online retailers to update their ecommerce apps strategy. Now we are more comfortable in paying online and also on our mobile phones. Hire Mobile App Development Company – Get a Project Quote – http://www.mobileapptelligence.com/enquiry.html There are 4 points we need to consider to get the clear picture:
Mobile Penetration India is leading China and Brazil in smart-phones growth worldwide. These 3 countries together witnessed a 23% increase to 2.1 billion smart-phone subscriptions. In India smart-phones account for nearly 15% of the total mobile subscription. 11% of Indian population are using smart-phones now. Mobile internet traffic reached to 65% in India as of may 2015. Mobile eCommerce Indian mobile ecommerce sector is gaining market at a noticeable rate. It contributed 41% in total ecommerce sales in 2014. In India companies are concentrating more on mobile platform compare to web portals due to this boom. According to leading ecommerce player, their 75% sales come from mobile and for other this number is 70%. Following this trend a major fashion retailer dropped their web portal and adopted an app only mcommerce business model. Mobile Wallets In a country like India where people fear to use credit and debit cards online, mobile wallets is increasing with ecommerce adoption. A leading ewallet company called accumulated around 80 million wallet users, this have apparently grown 17 times in the past year. Mobile wallets offer a secured and convenient payment method compare to others. Mobile wallets are suitable for marketplace scenario. Here a customer can purchase from different sellers and the amounts are the divided and transferred to respective sellers. Also the marketplace itself will take a cut of the transaction. Social Mobile Apps According to the reports Indians are very fond of messaging mobile apps, 3 out of the most used Apps in India are chatting android apps. WhatsApp is leading the messaging industry in India along with Facebook’s messenger at 4th place and Hike messenger at 8th spot. Gaming is another domain which is enjoyed by Indians. Here Candy Crush holds the 1st place in this sector and Subway surfer is 2nd. We can notice this trend worldwide. About six of the apps rank top in terms of number of sessions. According to Meeker we cannot consider messaging apps as one size fits all category. People use different messaging app for different purpose. Messaging apps like LINE, WeChat are gaining popularity with new features and different approach. Online videos accounted for 64% of consumer Internet traffic globally in 2014, increased from 62% in the year 2013 and 57% in year 2012. Among this mobile video accounted for 55% of mobile traffic in 2014, up from 52% and 50% in the year 2013 & 2012 respectively. 2015 has been significant in terms of mobile app development growth and surging demand for app design development companies. The trend is shifting toward building top mobile app products, which is definitely better. Indian ecommerce industry is growing leaps and bounds by the help of mobile ecommerce technology. India becomes the largest country in terms of new internet users’ additions crossing china, 63 million Internet users by the end of 2014. This is more than double compared to china in the same year and thus pushing demand of mobile app development companies to next level. Nowadays consumers are spending more time with online retail on mobile devices compare to laptops. This is putting pressure on online retailers to update their ecommerce app strategy. Now we are more comfortable in paying online and also on our mobile phones. Hire Mobile Apps Development Company – Get a Project Quote – http://www.mobileapptelligence.com/enquiry.html There are 4 points we need to consider to get the clear picture:
Mobile Penetration India is leading China and Brazil in smart-phones growth worldwide. These 3 countries together witnessed a 23% increase to 2.1 billion smart-phone subscriptions. In India smart-phones account for nearly 15% of the total mobile subscription. 11% of Indian population are using smart-phones now. Mobile internet traffic reached to 65% in India as of may 2015. Mobile eCommerce Indian mobile ecommerce sector is gaining market at a noticeable rate. It contributed 41% in total ecommerce sales in 2014. In India companies are concentrating more on mobile platform compare to web portals due to this boom. According to leading ecommerce player, their 75% sales come from mobile and for other this number is 70%. Following this trend a major fashion retailer dropped their web portal and adopted an app only ecommerce business model. Mobile Wallets In a country like India where people fear to use credit and debit cards online, mobile wallets is increasing with ecommerce adoption. A leading ewallet company called accumulated around 80 million wallet users, this have apparently grown 17 times in the past year. Mobile wallets offer a secured and convenient payment method compare to others. Mobile wallets are suitable for marketplace scenario. Here a customer can purchase from different sellers and the amounts are the divided and transferred to respective sellers. Also the marketplace itself will take a cut of the transaction. Social Mobile Apps According to the reports Indians are very fond of messaging apps, 3 out of the most used Apps in India are chatting mobile apps. WhatsApp is leading the messaging industry in India along with Facebook’s messenger at 4th place and Hike messenger at 8th spot. Gaming is another domain which is enjoyed by Indians. Here Candy Crush holds the 1st place in this sector and Subway surfer is 2nd. We can notice this trend worldwide. About six of the apps rank top in terms of number of sessions. According to Meeker we cannot consider messaging apps as one size fits all category. People use different messaging app for different purpose. Messaging apps like LINE, WeChat are gaining popularity with new features and different approach. Online videos accounted for 64% of consumer Internet traffic globally in 2014, increased from 62% in the year 2013 and 57% in year 2012. Among this mobile video accounted for 55% of mobile traffic in 2014, up from 52% and 50% in the year 2013 & 2012 respectively. 2015 has been significant in terms of mobile app development growth and surging demand for app development companies. The trend is shifting toward building top mobile app products, which is definitely better. |
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