MobileAPPtelligence.com (http://www.mobileapptelligence.com) is an award winning web, cloud and mobile app development company. It does next generation mobile app development for iOS, Android, Blackberry and Windows platforms. It has been named among the top mobile application development companies by Silicon India. With 10 years of empirical understanding, it specializes in interactive design, strategy implementation, development and deployment of web and mobile apps for global clients to bring them AHEAD OF THE CURVE. Get a Quote: http://www.mobileapptelligence.com/enquiry.html Mobile apps development have become a key offering by the development companies, as mobility solutions have gained great traction during the last five years. At the beginning of 2014, Apple and Google stores were seen to be offering more than 1 million apps. Free apps and paid apps, both are actually hitting the ceiling in terms of downloads per day.
As smart phones are increasing day by day, a lot more people access the data on the go, rather than the desktops or laptops. Thus mobile application development has become a huge opportunity. Almost every business vertical, associated with any kind of services, is finding mobile application development, a must. A mobile app - android app or iphone app, is finding way because of ease of use and accessibility. Every business has something to share to its client, it may be information, updates, transactions. Mobile apps are taking this connectivity and sharing to the other level. For example, a travel company certainly needs a mobile travel app or update the present one to cater to the latest travel trends and needs. A company’s own travel mobile application improves their customers’ travel experience as well as loyalty. Visibility of their brand is certainly increased. By using several languages in the mobile app, the travel company can widen their customer base and target the clients across the globe. According to Joanna Stern, ABC News technology editor, "The future of technology really is about travel." Mobile apps for travel make being away from home a better experience. Three out of four active travelers use smart phones or laptops while on the move. Laptop is a dependable and hardworking machine but carries the risk of too much of luggage and getting stolen. So more and more people make smart phones or tablets their travel companions, thus skyrocketing the relevance of mobile applications. Travel companies can develop apps which enable the customers to book hotels and flights from them. They can also develop ideas and mobile apps which is more general in nature. This strategy will also help them to get more customers. There are great mobile application development companies, which are developing some o of the most interesting mobile apps, as products. They understand the gap, do feasibility analysis and build something, which adds value to clients. Some huge acquisitions have created history in the domain of mobile application development. Mobile Apps – really worth it? Absolutely. Its really worth going for developing a mobile app for your business to take your client experience to next level. To know more about us, please visit http://www.mobileapptelligence.com. You can call us at +91.9742670797 / 1.347.709.7902.
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For product app, user experience and performance both are key parameters. A native mobile app is an application program that is developed with the main intention of being used in a particular platform or device. Choosing native mobile application development model would be best when you have to use the native features of the smartphone like camera, GPS, map, etc. MobileAPPtelligence.com - http://www.mobileapptelligence.com is a leading mobile application development company in India, delivering best in class mobile apps (cross platform and native) to global clients. We also place dedicated mobile app developers on monthly and hourly contract. Get a Project Quote - http://www.mobileapptelligence.com/enquiry.html Click herThere are many with smart-phones in hand and they download your enterprise mobile app. But what if they just forget it after downloading it, or if they uninstall it sooner or later? To avoid such situations, one must be sure about the UI designs of mobile app, which should be capable enough to engage user. There are certain principles for mobile app development. Fortunately, now we have mobile app integrated development environment and simulators to ease the app development and testing process. Following are some of the key points -
One app, single objective must be your agenda. While developing mobile app, you should not try to make it a solution for many needs. Focus on offering with a single objective and create your mobile application around it. http://www.mobileapptelligence.com/cross-platform-appdevelopment.html Never just import, what you have already designed for one platform to other platform (iOS to Android, Web to iOS, Android to BlackBerry etc). Specialties of the target operating system should be taken into consideration. When you create big enterprise apps to be used in various platforms and devices, the level of standardization should be greater than in consumer apps. Cross platform app development thus is far critical than native apps. App will click only if it connects to end users. http://www.mobileapptelligence.com/android-app-developer.html MobileAPPtelligence’s in-house team of planners project managers, developers, designers and testers have delivered hundreds of mobile apps for a wide range of industry verticals.. Our dedicated mobile app development centre located in the world-famous Electronic City, Bangalore, has the best mobile application development facilities in India If you nurture an idea of developing a mobile app of your own, the top Mobile Application Development Services Company, MobileAPPtelligence, will be your first choice. To know more about us, please visit http://www.MobileAPPtelligence.com. With Regards, Saumya K Business Manager MobileApptelligence http://www.mobileapptelligence.com e to edit. Click here thttp://www.mobileapptalligence.com - Android and Apple operating systems have been the two major players in the field of mobile app development. It has been years that they have been competing with each other to hold the top spot and in this race for the top position, App store and Google play has been on the highlight. As per the analytical report published last quarter, highlighting the performance of 3 million apps belonging to big players like iOS, Android and Window phone platform, has some major revelations to make. Hire Mobile Application Development Company - Get a Quote http://www.mobileapptelligence.com/enquiry.htmlo edit. One of the most prominent finding reveals that Google's Play store has excelled Apple's App store in terms of downloads. The increment has been achieved by a massive figure of 60% more downloads in comparison to Apple's App store. One fact that is very important to be considered is larger market share that Android operating system have around the globe. This is mainly because of the wide variety of devices that Android operating system supports and a large part of the growth that Google Play is experiencing is due to the position that it holds in the emerging markets. The first name that comes to my mind referring to emerging market is India. Google Play holds the third position in term of App download.
The next factor that has added to the success of Google Play is the low-cost devices associated with Android. In contrast Apple supports the iOS devices at premium cost. In-spite of the lead that Google Play holds over App Store in terms of downloads, it is Apple's App store which leads in the amount of revenue generation. As per the report generated for the second quarter of 2014, App Store had generated 80% more revenue in comparison to Google Play. Half of the revenue generated by apple's App store comes from USA, Japan and China. Mobile app developers who choose a single platform for release of their mobile apps has to choose between number of downloads and revenue generation. When we speak about the iOS growth in terms of revenue, China is the best example. Apple has experienced a huge growth in china, since the time they started dealing with China Mobile. China has got huge opportunity for the growth of mobile apps, but you will have to successfully deal with the issues related to localization. Apple has seen a 20% growth compared to the first quarter of 2014. As per the industry experts in mobile app development, the phrase that “west is best” for conducting business has been proved totally wrong in case of Google and Apple. This is supported by the fact that Google and Apple have grown due to their hold in emerging Smartphone markets like India and China. India can serve as the most exiting market for these biggies, as only 10% of the population in India is Smartphone enabled. This gives a huge opportunity for companies like Apple and Google to extend their mobile app development base in India and grow both in terms of downloads and revenue. India could be the best market for the Google Play download, Smartphone adoption and rapid generation of revenue for mobile apps by the end of year 2017. The most recent example is the increase in the market share of sports category with the ongoing ICC world cup 2015. Countries like India, England, Australia, South Africa, etc have witnessed a steep growth in the number of sports apps being downloaded, just by the beginning of the cricket world cup. 2015 is bringing exciting time for mobile application development companies worldwide. Click herhttp://www.mobileapptalligence.com - Android and Apple operating systems have been the two major players in the field of mobile app development. It has been years that they have been competing with each other to hold the top spot and in this race for the top position, App store and Google play has been on the highlight. As per the analytical report published last quarter, highlighting the performance of 3 million apps belonging to big players like iOS, Android and Window phone platform, has some major revelations to make. Hire Mobile Application Development Company - Get a Quote http://www.mobileapptelligence.com/enquiry.htmle to edit. One of the most prominent finding reveals that Google's Play store has excelled Apple's App store in terms of downloads. The increment has been achieved by a massive figure of 60% more downloads in comparison to Apple's App store. One fact that is very important to be considered is larger market share that Android operating system have around the globe. This is mainly because of the wide variety of devices that Android operating system supports and a large part of the growth that Google Play is experiencing is due to the position that it holds in the emerging markets. The first name that comes to my mind referring to emerging market is India. Google Play holds the third position in term of App download.
The next factor that has added to the success of Google Play is the low-cost devices associated with Android. In contrast Apple supports the iOS devices at premium cost. In-spite of the lead that Google Play holds over App Store in terms of downloads, it is Apple's App store which leads in the amount of revenue generation. As per the report generated for the second quarter of 2014, App Store had generated 80% more revenue in comparison to Google Play. Half of the revenue generated by apple's App store comes from USA, Japan and China. Mobile app developers who choose a single platform for release of their mobile apps has to choose between number of downloads and revenue generation. When we speak about the iOS growth in terms of revenue, China is the best example. Apple has experienced a huge growth in china, since the time they started dealing with China Mobile. China has got huge opportunity for the growth of mobile apps, but you will have to successfully deal with the issues related to localization. Apple has seen a 20% growth compared to the first quarter of 2014. As per the industry experts in mobile app development, the phrase that “west is best” for conducting business has been proved totally wrong in case of Google and Apple. This is supported by the fact that Google and Apple have grown due to their hold in emerging Smartphone markets like India and China. India can serve as the most exiting market for these biggies, as only 10% of the population in India is Smartphone enabled. This gives a huge opportunity for companies like Apple and Google to extend their mobile app development base in India and grow both in terms of downloads and revenue. India could be the best market for the Google Play download, Smartphone adoption and rapid generation of revenue for mobile apps by the end of year 2017. The most recent example is the increase in the market share of sports category with the ongoing ICC world cup 2015. Countries like India, England, Australia, South Africa, etc have witnessed a steep growth in the number of sports apps being downloaded, just by the beginning of the cricket world cup. 2015 is bringing exciting time for mobile application development companies worldwide. When you think about the digital roadmap for a company, there are many questions that will invade your mind. Questions like what has to be done and when the correct time to do the task, but the ultimate factor that matters is the needs of the customers and the need of the business to achieve the customer’s needs. As far as mobility solutions are concerned, there are two clear ways to approach 1. Business Mobile Application Development 2. Responsive Website Design Hire Mobile Application Development Company – Get a Project Quote – http://www.mobileapptelligence.com/enquiry.html When your organization has a varied range of functionalities and diversified set of user-journey, responsive web would be the idle choice. A responsive web design that would be developed on a one code base and has the capability to work on a number of devices would be the answer for your question. Responsive web is an excellent choice at the acquisition stage too, when the user interacts with the brand and the service over a number of devices to reach a conclusion. When you are already on the board, there will be a number of tasks that has to be accomplished and the toughest task may get solved through transition from a mobile to a desktop. Implementing a responsive website may take care of all these and act as an excellent foundation for the digital offering of any company.
A native mobile application would be worthy when the business consists of a set of user journey, functionalities and task. Going by the history of the successful applications, they have a specific function to accomplish and this is the main reason for users downloading them and getting into a regular interaction. The ability to identify the functionalities helps in getting the service offered by the business closer to the users. Native applications fall in place through regular interaction and access to the offline content and an excellent link between the organizational app and the organizational hardware. The major idea behind digital deployment is the enhancement of the interaction between the customer’s interaction with the business and its products and services. But it would be unfair when you just limit these interactions to the external customers, your internal customers should also be taken into consideration. The achievement of the effective balance of the digital roadmap should be accomplished through end-end integration, which should involve the business process along with the data system. There should be a smooth integration between the internal work-flow and reporting and the websites and apps that faces the external users. This would helps in empowering the internal clients, your staff in the same way as your external customers. Depicting the scenario with the help of an example would be an excellent idea. 1) Responsive web and new customer A new customer would require help for financial planning, leading to them searching for financial consultant by using phone, tablets and laptops After finalizing a consultancy, a new customer would login using the providers website and would make the short and long term planning 2) Responsive website and its usage by internal team This is a safe portal, where the source of information is consultant’s native app and websites that are customer facing There are various tasks, which are monitored and later assigned After the completion of the task, the output is sent to the customer and consultant Reports are made by the management with the help of the websites based on internal workflows and the behavior exhibited by the customers. This helps in driving of the digital and commercial strategy 3) Native app usage by long term customer A long term customer would look for features like native application along with immediate update or alerts regarding the financial situation they are facing One tap appointment setting and quick integration to the calendar app would be effective in this case 4) Native app and its usage for financial consulting A sales focused app would help the consultant to get information about every customer and have the data available at their finger tip The app would be efficient in downloading and storing of information and help in smooth connectivity during the meetings Live modeling of the customers data helps in decision capturing with the help of the app and send the data to the office one the connectivity is available Integration of calendar app helps in smooth handling of calendar settings Thus article states that mobile application development and responsive website design, both are of great importance for growing enterprises. http://www.mobileapptelligence.com - When you think about the digital roadmap for a company, there are many questions that will invade your mind. Questions like what has to be done and when the correct time to do the task, but the ultimate factor that matters is the needs of the customers and the need of the business to achieve the customer’s needs. As far as mobility solutions are concerned, there are two clear ways to approach 1. Business Mobile Application Development 2. Responsive Website Design Hire Mobile Application Development Company – Get a Project Quote – http://www.mobileapptelligence.com/enquiry.html When your organization has a varied range of functionalities and diversified set of user-journey, responsive web would be the idle choice. A responsive web design that would be developed on a one code base and has the capability to work on a number of devices would be the answer for your question. Responsive web is an excellent choice at the acquisition stage too, when the user interacts with the brand and the service over a number of devices to reach a conclusion. When you are already on the board, there will be a number of tasks that has to be accomplished and the toughest task may get solved through transition from a mobile to a desktop. Implementing a responsive website may take care of all these and act as an excellent foundation for the digital offering of any company.
A native mobile application would be worthy when the business consists of a set of user journey, functionalities and task. Going by the history of the successful applications, they have a specific function to accomplish and this is the main reason for users downloading them and getting into a regular interaction. The ability to identify the functionalities helps in getting the service offered by the business closer to the users. Native applications fall in place through regular interaction and access to the offline content and an excellent link between the organizational app and the organizational hardware. The major idea behind digital deployment is the enhancement of the interaction between the customer’s interaction with the business and its products and services. But it would be unfair when you just limit these interactions to the external customers, your internal customers should also be taken into consideration. The achievement of the effective balance of the digital roadmap should be accomplished through end-end integration, which should involve the business process along with the data system. There should be a smooth integration between the internal work-flow and reporting and the websites and apps that faces the external users. This would helps in empowering the internal clients, your staff in the same way as your external customers. Depicting the scenario with the help of an example would be an excellent idea. 1) Responsive web and new customer A new customer would require help for financial planning, leading to them searching for financial consultant by using phone, tablets and laptops After finalizing a consultancy, a new customer would login using the providers website and would make the short and long term planning 2) Responsive website and its usage by internal team This is a safe portal, where the source of information is consultant’s native app and websites that are customer facing There are various tasks, which are monitored and later assigned After the completion of the task, the output is sent to the customer and consultant Reports are made by the management with the help of the websites based on internal workflows and the behavior exhibited by the customers. This helps in driving of the digital and commercial strategy 3) Native app usage by long term customer A long term customer would look for features like native application along with immediate update or alerts regarding the financial situation they are facing One tap appointment setting and quick integration to the calendar app would be effective in this case 4) Native app and its usage for financial consulting A sales focused app would help the consultant to get information about every customer and have the data available at their finger tip The app would be efficient in downloading and storing of information and help in smooth connectivity during the meetings Live modeling of the customers data helps in decision capturing with the help of the app and send the data to the office one the connectivity is available Integration of calendar app helps in smooth handling of calendar settings Thus article states that mobile application development and responsive website design, both are of great importance for growing enterprises. http://www.mobileapptelligence.com - When you think about the digital roadmap for a company, there are many questions that will invade your mind. Questions like what has to be done and when the correct time to do the task, but the ultimate factor that matters is the needs of the customers and the need of the business to achieve the customer’s needs. As far as mobility solutions are concerned, there are two clear ways to approach 1. Business Mobile Application Development 2. Responsive Website Design Hire Mobile Application Development Company – Get a Project Quote – http://www.mobileapptelligence.com/enquiry.html When your organization has a varied range of functionalities and diversified set of user-journey, responsive web would be the idle choice. A responsive web design that would be developed on a one code base and has the capability to work on a number of devices would be the answer for your question. Responsive web is an excellent choice at the acquisition stage too, when the user interacts with the brand and the service over a number of devices to reach a conclusion. When you are already on the board, there will be a number of tasks that has to be accomplished and the toughest task may get solved through transition from a mobile to a desktop. Implementing a responsive website may take care of all these and act as an excellent foundation for the digital offering of any company.
A native mobile application would be worthy when the business consists of a set of user journey, functionalities and task. Going by the history of the successful applications, they have a specific function to accomplish and this is the main reason for users downloading them and getting into a regular interaction. The ability to identify the functionalities helps in getting the service offered by the business closer to the users. Native applications fall in place through regular interaction and access to the offline content and an excellent link between the organizational app and the organizational hardware. The major idea behind digital deployment is the enhancement of the interaction between the customer’s interaction with the business and its products and services. But it would be unfair when you just limit these interactions to the external customers, your internal customers should also be taken into consideration. The achievement of the effective balance of the digital roadmap should be accomplished through end-end integration, which should involve the business process along with the data system. There should be a smooth integration between the internal work-flow and reporting and the websites and apps that faces the external users. This would helps in empowering the internal clients, your staff in the same way as your external customers. Depicting the scenario with the help of an example would be an excellent idea. 1) Responsive web and new customer A new customer would require help for financial planning, leading to them searching for financial consultant by using phone, tablets and laptops After finalizing a consultancy, a new customer would login using the providers website and would make the short and long term planning 2) Responsive website and its usage by internal team This is a safe portal, where the source of information is consultant’s native app and websites that are customer facing There are various tasks, which are monitored and later assigned After the completion of the task, the output is sent to the customer and consultant Reports are made by the management with the help of the websites based on internal workflows and the behavior exhibited by the customers. This helps in driving of the digital and commercial strategy 3) Native app usage by long term customer A long term customer would look for features like native application along with immediate update or alerts regarding the financial situation they are facing One tap appointment setting and quick integration to the calendar app would be effective in this case 4) Native app and its usage for financial consulting A sales focused app would help the consultant to get information about every customer and have the data available at their finger tip The app would be efficient in downloading and storing of information and help in smooth connectivity during the meetings Live modeling of the customers data helps in decision capturing with the help of the app and send the data to the office one the connectivity is available Integration of calendar app helps in smooth handling of calendar settings Thus article states that mobile application development and responsive website design, both are of great importance for growing enterprises. When you think about the digital roadmap for a company, there are many questions that will invade your mind. Questions like what has to be done and when the correct time to do the task, but the ultimate factor that matters is the needs of the customers and the need of the business to achieve the customer’s needs. As far as mobility solutions are concerned, there are two clear ways to approach 1. Business Mobile Application Development 2. Responsive Website Design Hire Mobile Application Development Company – Get a Project Quote – http://www.mobileapptelligence.com/enquiry.html When your organization has a varied range of functionalities and diversified set of user-journey, responsive web would be the idle choice. A responsive web design that would be developed on a one code base and has the capability to work on a number of devices would be the answer for your question. Responsive web is an excellent choice at the acquisition stage too, when the user interacts with the brand and the service over a number of devices to reach a conclusion. When you are already on the board, there will be a number of tasks that has to be accomplished and the toughest task may get solved through transition from a mobile to a desktop. Implementing a responsive website may take care of all these and act as an excellent foundation for the digital offering of any company.
A native mobile application would be worthy when the business consists of a set of user journey, functionalities and task. Going by the history of the successful applications, they have a specific function to accomplish and this is the main reason for users downloading them and getting into a regular interaction. The ability to identify the functionalities helps in getting the service offered by the business closer to the users. Native applications fall in place through regular interaction and access to the offline content and an excellent link between the organizational app and the organizational hardware. The major idea behind digital deployment is the enhancement of the interaction between the customer’s interaction with the business and its products and services. But it would be unfair when you just limit these interactions to the external customers, your internal customers should also be taken into consideration. The achievement of the effective balance of the digital roadmap should be accomplished through end-end integration, which should involve the business process along with the data system. There should be a smooth integration between the internal work-flow and reporting and the websites and apps that faces the external users. This would helps in empowering the internal clients, your staff in the same way as your external customers. Depicting the scenario with the help of an example would be an excellent idea. 1) Responsive web and new customer A new customer would require help for financial planning, leading to them searching for financial consultant by using phone, tablets and laptops After finalizing a consultancy, a new customer would login using the providers website and would make the short and long term planning 2) Responsive website and its usage by internal team This is a safe portal, where the source of information is consultant’s native app and websites that are customer facing There are various tasks, which are monitored and later assigned After the completion of the task, the output is sent to the customer and consultant Reports are made by the management with the help of the websites based on internal workflows and the behavior exhibited by the customers. This helps in driving of the digital and commercial strategy 3) Native app usage by long term customer A long term customer would look for features like native application along with immediate update or alerts regarding the financial situation they are facing One tap appointment setting and quick integration to the calendar app would be effective in this case 4) Native app and its usage for financial consulting A sales focused app would help the consultant to get information about every customer and have the data available at their finger tip The app would be efficient in downloading and storing of information and help in smooth connectivity during the meetings Live modeling of the customers data helps in decision capturing with the help of the app and send the data to the office one the connectivity is available Integration of calendar app helps in smooth handling of calendar settings Thus article states that mobile application development and responsive website design, both are of great importance for growing enterprises. http://www.mobileapptelligence.com - You have an excellent mobile app idea or you have an existing iPhone app and you want to develop an Android app well. The next step that you would do is to search professional Android Developers. Java is the base language for Android development, which is a part of the curriculum in most of the colleges across the country. This would make numerous people claiming to know the language. One point that you should be aware of is the fact that Android comprises of best of Java. Hence simple knowledge about Java language is not enough to declare oneself as a competent Android Developer. An Android developer should be aware of several android specific features. Hire Android Application Development Company - Get a Quote http://www.mobileapptelligence.com/enquiry.html The points mentioned below, would guide you in hiring right Android developer for app.
Android is an Open source - One of features of Android that has made the operating system more appealing to the developers, manufacturers and the customers is its nature of being an open source. It is essential that the Android developer that you hire have a good knowledge of Android open source ecosystem. The android developer should be aware of some good open-source library along with being a part of an open source project. Involvement of the Android developer with an android open source project would be great. This involvement could be in the form of bugs files or patches submitted. This is an indication of possessing a deep knowledge about android platform. This is also an indication of the android developer being aware of the place from where he or she can take the code, as AOSP contains some of the greatest reusable codes. Java Fundamentals - Possessing an excellent knowledge about Java language is a must for a good Android developer. This could be better put forward as an Android developer must be a master in java language. Some of the questions that would help in accessing the knowledge level of the Android developers know the data type to use in the right situation? Does the Android developer have experience with JNI (Java native interface)? Knowledge regarding these are related to advance understanding about the Java platform, which is the foundation for any Android application that could be termed as good. Jank - Jank is a colloquial language used by the developers. Jank occurs when an iPhone app scrolls smoothly and an Android app shutter. Android app overriding the back button inappropriately or having a task bar that is ugly and has uncertain crash is termed as Jank. When you speak about Jank to an Android developer, they would get defensive and start providing you with anti-jank patterns. An Android developer should have knowledge about database-backed scroll view, reusable view holders and redrawing the part of the screen that has changed. The developers must have seen the Google I/O talks on how to remove Jank and their knowledge about the same would be reflected in their Versioning - When we look at the past of android, there are many versions 1.0, 1.1, 1.2, 1.5, 1.6, 2.0, 2.1, 2.2, 2.3, 3.0, 3.1, 3.2, 4.0 and many more. Each version of android constitutes of their own APIs and capabilities and the question to be raised is “if the Android developer is able to handle all these versions?”. It would be wise to decide on the version of Android that you want to target at the earliest. Choosing among the various versions of Android is quite challenging as each version has varied screen size, resolution and pixel densities. More complications are added as the APIS, codes, applications and skins vary according to the manufacturer, altering the way the app runs. Will the Android app developer be able to handle all these? The Android app developer must possess some knowledge about the challenges that you are about to face during the process of Android app Publishing and Distribution - The process of android app development is followed by publishable of the app. You should make sure that the android app developer you hire is capable of publishing the app after completion of the development process. Publishing the Android app and gaining traction is quite difficult. It is easy to get the thing online, as there is no review process associated with Android, like it is present for iPhone. Once the app is published it is free for all. You will have to make sure that the Android app developer you hire is capable of publishing the app. You have to make sure that the application comes up in the search terms you are looking to target along with managing customer feedback and keeping the rating high. One more thing that has to be considered is the capability of the Android developer in publishing the application in the alternative app stores. Reading this content must have provided you with some idea about the points to keep in mind while choosing an Android app developer for your app development project and the place where you should look for, during the course of hiring the developers. At MobileAPPtelligence, we have the best Android developers to develop cutting edge Android App for you. Mobile App Design and Development Initiatives Depends on Following Factors - MobileAPPtelligence.com7/20/2015 You have successfully accomplished the development of mobile app and expect it to be as successful as Talking Tom or Angry bird. A million of downloads is what you are expecting from the app. This may not be the practical fact that is happening at present. With Google and Apple app store having around 1.3 million apps in each, standing out in the crowd will not be so easy. Hire Mobile Application Development Company - Get a Quote http://www.mobileapptelligence.com/enquiry.html Marketing and cross-platform promotion are the two important elements, which is equally important in all the three marketing mobile stages of a mobile app. These stages are – Pre-launch, launch and post-launch. The stringent marketing objective for your app would be creating brand image, acquiring a user and building a target audience for your app. You have already spent on efforts, time and money for the process of conceptualization and development of the app. Now is the time to focus those efforts on marketing of the app.
Creation of Pre-launch Awareness – When you are creating Pre-launch awareness, the two questions that you will have to ask are 1. Who would be the target market for your app? And 2. What is the outcome that you are expecting form the app? Reaching out to a niche audience is possible through redefining the target audience. The target audience would be the one who would give a positive respond to your app and one of the most successful channels is the word of mouth. This about your primary objective, will it be achieving the widest possible reach or build an active user or maximize the revenue. The choice of your marketing channel would be dependent on this answer. Your marketing plan should be based on the below mentioned categories: • Analysis of your current market • key marketing strategies • Business objectives • Channels used to reach the objectives • Timeline • Proposed budget Some of the key marketing strategies would include public relation (PR), using a website to make an online presence, building the email list, engaging the audience through social media and launch party. Launch- Focusing on App Store Optimization – Launching your app in the app store is always a challenge. This calls for app store optimization. It is all about your positioning and the users locating your app post release. The process of app optimization depends on five important factors: • App name • App icon design • Choosing the correct keywords and description • Using useful screen shot • App reviews As per one of the reports published in a white paper on mobile marketing, it was revealed that 60% of downloads comes from organic search in the app store. You can involve some of your friend and family members in the process of testing and improving the iteration of the app. You can also involve this group in open discussion about their excitement and involvement in the app. including relevant influence in the trail is also helpful. Post Launch: Building and Maintaining User Engagement- With the release of the app you should shift your focus towards ongoing awareness and user engagement. If you are lucky enough, the early user would helps in initiating the marketing strategy of word of mouth. The other options would include monitoring and maintaining social media channel, marking the milestone with public relation and engaging the users. Analyze the methods used by your competitors and how can you bring about improvement in the method and use it for marketing of your app. Along with this build your network, which will help in resolving two purposes. The first is the marketing of your app and the second is enhancing your learning experience. The main aim of marketing your app should be related to reaching out to the users interested in your app. |
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